Cycling Sportswear and Activewear Photography
Cycling Sportswear and Activewear Photographer
Photographing Sportswear.
Activewear photography is probably my favourite thing to shoot for my range of clients. It’s that mix of partially sports and partially fashion photography combined. The balance is to create activewear photography that makes the product look great while the athletes/models are using it. My preferred look and mood is when the athletes just do their thing and I’m floating around, laying by the side of a road or ahead photographing them as they scale a mountain. Or photographing them in between sessions as they munch on bars and take a drink, just hanging out as cyclists do, hanging off their handlebars. I think getting the right models/athletes for the job is vital to give it the right mood/tone and voice. For most jobs the model selection is led by myself to help the client. If the models have been chosen well then my job becomes much easier and the brand style rises to the top. This particular shoot I was invited to photograph the new range of gear over a long weekend in southern Spain. Springtime can be lovely their but on this occasion the weather was little up and down. In a couple of days we photographed a large range of gear in standing posed scenarios and of course some fun photographing them climbing up and down the local mountain range.
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If you would like to find out how I can help your sportswear and activewear brand photography please do contact me here. I’d be delighted to talk things through!
Sportswear & activewear brand photographer based in the UK. Creating stunning sportswear fitness photography.